Content Marketing Specialist Sales - Kissimmee, FL at Geebo

Content Marketing Specialist

Good Life Financial Group LLC Good Life Financial Group LLC Celebration, FL Celebration, FL Full-time Full-time Estimated:
$49.
4K - $62.
5K a year Estimated:
$49.
4K - $62.
5K a year 7 days ago 7 days ago 7 days ago Role:
Content Marketing Specialist Status:
Full-time, Exempt Department:
Marketing Reports to:
EVP, Marketing & Communications We are seeking a Content Marketing Specialist who will create written content to support our objectives to grow brand awareness and encourage growth for existing clients and the firm.
In this role, you will be responsible for writing content for use in both traditional and digital channels.
The individual will work in support of all marketing and communication functions, including brand, PR, employee communication, sales, and digital marketing The Content Marketing Specialist reports to the Executive Vice President, Marketing & Communications.
Essential Duties & Tasks.
Write compelling and informative content to showcase the Good Life value proposition.
Create engaging and relevant content that compells the largest audience.
.
Develop ideas and create content that empowers growth for existing clients.
Proactively manage a multi-channel content calendar Collaborate with graphic and web designers and audio/video producers/editors to create multi-media content that is compelling and on-brand Capture the voice of the brand and Subject Matter Experts in developing content Daily/Monthly Functions Write blogs, whitepapers, case studies, and other materials that demonstrate brand value Write and update copy for sales collateral and marketing campaigns Write, edit, and proofread content for email campaigns Create outlines & scripts for webinars and other digital engagement with target audiences Write press releases, social media posts, and bylined content Draft talking points and key messages Provide written content for corporate communications, including corporate and executive social media posts, executive presentations, brand storytelling, and employee communications Work with internal and external Subject Matter Experts, featured speakers, and content series guests to develop outlines and scripts Work with internal business partners to research, draft, and/or review content Edit copy and secure approvals of all content Collaborate with the digital marketing agency to implement SEO strategies and best practices Adhere to brand standards and marketing objectives Manage multiple projects at once with a commitment to timelines and expectations Ensure all content is relevant, on brand, and compliant Follow processes and contribute to continuous improvement Collaborate in the creation of marketing and communication plans Research trends and competitors, and brainstorm ideas Analyze customer feedback and campaign performance to draw insights and ideas Operate with a compliant mindset Provide administrative and project support for various marketing programs Other duties as required.
Estimated Salary: $20 to $28 per hour based on qualifications.

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